Let’s face it. As a recruiter, we all know that one of the top challenges today is getting that interest from a candidate that you've identified as a top match. And the first step towards getting that thumbs-up from your candidate is being able to land that carefully-crafted and personalized message of yours in the candidate's inbox and also getting their 👀

While Kula helps you with several of the best practices and automates several of those for you, there are some steps we recommend you follow to ensure your domain’s email-sending reputation is high and that your messages are not landing on spam or getting bounced.

While creating an Email in your Kula Flows step, make sure to use the supported variables to personalize your content. You can read more about the supported variables here.

While personalizing your emails has the major benefit of ensuring your prospective candidates open your email, it also tells the mailbox providers that this email is legit allowing them to not categorize your message as spam or promotional.

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Everyone loves simplicity over unnecessary jargon - especially, Email Sending Providers (ESPs) like Gmail, Yahoo, and others. So we highly recommend that you avoid including spammy words and phrases. Below are a few examples:

Spam filters look for these types of messages to mark them as spam. Adversely, sending a lot of these will also negatively affect your sending reputation and can cause your domain to be blocklisted.
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Be concise with your usage of links, images, and attachments as using a lot of them in your automated emails without a good response rate could cause your messages to land as spam.

Configuring Sender Policy Framework(SPF), Domain Keys Identified Mail(DKIM), Domain-based Message Authentication, Reporting and Conformance(DMARC) ensures that your sending domain’s DNS servers are hardened and communicates who can and cannot send emails using your domain. It prevents domain spoofing and ensures that your content is not compromised.

Please note that you will need to have access to your domain registrar to configure these.

Once these are configured, you can check your email health using this handy EmailHealth tool from MXToolbox or Google Postmaster

Apart from ensuring your content hygiene is good and your sending domain’s SPF, DKIM and DMARC are set up, you should make sure that you slowly ramp up your sending volume. Sending 1000s of broadcast emails on a single day will adversely affect your sending domain’s reputation. The delay between those emails also plays a big role in determining a sending reputation.

You can configure your email sending limits in your Email settings as shown below

We recommend starting with the default settings for your first Kula Flow and progressively increasing the limits as your response rate increases.

Once you launch your Kula Flow, actively monitor your conversion on open rate and reply rate. If your email doesn’t get any open rate or if it’s less than 30%, chances are your emails are not landing correctly. Try updating your sending volume as shown above and also update your step’s subject and body with a better-personalized message.

Consider slowing down the frequency of your emails based on the engagement of your emails. When they do engage, you can start to increase the frequency of your communication.

Review your email health at MXToolbox to ensure that SPF, DKIM and DMARC are configured properly.