There are two types of Circles on Kula
My Circles
Org Circles
My Circles
During their onboarding on Kula, all employees are asked to install the Kula Everywhere chrome extension and connect their LinkedIn with Kula. The Kula Everywhere extension then syncs all their LinkedIn contacts to Kula Circles and segregates them based on the company they work at. All employees can then navigate to Circles (2nd listing on the left nav bar) and access their Circle.
Access level required: Employee Role
How Employees use My Circles: Employees use My Circles as the easiest flow to refer their ex-colleagues and friends to the current company.
Here's the usual flow:
Navigate to Circles
Find the company through filters
Click and expand the company tile
Find the best-fit candidate for an open role
Click on 'Refer'
Select the recruiter or hiring manager responsible for the open role
Done
Org Circles
Org Circles is the cumulative view of all the individual employees' 'My Circles' combined. It's an exclusive talent pool of all your employees' first-degree connections and a talent goldmine for you to source and make referrals proactive.
Access level required: Workspace members with 'recruiter', 'admin', or 'owner' role has special access to view Org Circles.
Using Org Circles for Referrals: Circles is built keeping the referral loop in mind. Through Circles, referrals come under the purview of the recruiters. Recruiters have a list of open roles with them, instead of asking employees to find out a best-fit candidate from their network, recruiters find that candidate from the Org Circle and ask for an intro from the connected employee.
Here's the referral flow with Org Circles:
Navigate to Circles on the left nav
Change My Circles to Org Circles from the drop-down on Top Nav
Use filters to find the best-fit candidate
Click on the 'Get Intro' button
Select an employee from the mutual connections
Done.
The above flow triggers an email to the mutually connected employee with an intro request email.
The email would have 2 CTAs:
Make Intro: Clicking this CTA will bring the employee to the Kula dashboard with a pre-filled email, keeping the recruiter in CC, and the candidate in the 'To' field. The employee can click on send with the pre-filled email or edit the email content to make it more personal.
Deny Intro: If the employee isn't comfortable making the intro, they can deny it. While denying, the employee is again brought back to the Kula dashboard, where they can confirm denying an intro by selecting a reason for denial.